Celebrating 40 Years

40 Years of Being Australian Made and Owned

At Grants of Australia, we are thrilled to celebrate a significant milestone: 40 years of being proudly Australian made and owned. Since 1984, we have been committed to providing high-quality, all-natural oral care products to Aussie families.

As the nation's number one selling natural toothpaste brand, we take great pride in offering an affordable, natural alternative to conventional toothpaste that has been the best choice for families for four decades.

Our Journey

Grants of Australia was founded in the 1980s by Mike and Michelle Aronson. Frustrated by the lack of great-tasting, fluoride-free toothpaste suitable for their children, they decided to create their own. In 1984, they launched Grants of Australia with a mission to offer families an affordable, natural toothpaste made in Australia.

Starting from the Aronsons' health food store in Melbourne's Prahran, our toothpaste soon found its way into health food stores across Australia. By the early 1990s, we had expanded into major supermarkets like Coles. Today, Grants of Australia sells a tube of toothpaste every 15 seconds, offering a diverse range of eleven natural toothpastes, mouthwash, and bamboo toothbrushes.

Proudly Australian Made and Owned

Grants of Australia remains proudly family-owned and certified Australian Made, displaying the famous green and gold kangaroo logo on our products since 2008.

“We love seeing licensees benefit from the use of the Australian Made brand for such a long period of time, and congratulate Grants of Australia on 40 years of manufacturing locally,” said Australian Made Chief Executive, Ben Lazzaro.

Supporting Australian manufacturers is crucial as they invest in decades of development, innovation, and research to produce quality products.

A Family Legacy

Mike Aronson now serves as Director, and daughter Tammy, the inspiration behind the brand, acts as General Manager. The next generation, grandkids Jemma, Lee, and Dana, serve as taste-testers for our range, ensuring our products continue to meet the highest standards.

“We are so proud that we've been able to manufacture our toothpaste in Australia for 40 years. Since Grants began, our toothpaste has grown to be the number one choice for families looking for a great-tasting, affordable Australian made toothpaste. We're honoured that we're the go-to for so many and are looking forward to the next 40+ years,” said Tammy.